HIVE MASTERCLASSES

Acquiring Customers with Facebook Advertising
Presented by Marcus McNeill; Magic Agency

Description: In this Masterclass you will learn how to acquire leads and customers using Facebook advertising.

Bio: Magic is a digital marketing agency that scales the online revenues of organizations elevating consciousness and disseminating plant medicine. They serve as a strategic partner in growth for an ecosystem of purpose-driven companies, grassroots activists, impact investors, revolutionary thought leaders, and global changemakers.

They build, launch, manage, and optimize marketing funnels and advertising campaigns designed to create a “double ROI”: Ripple of Impact and Return on Investment.

Marcus has led marketing strategy for 50+ companies, including Marianne Williamson, Eckhart Tolle, Byron Katie, Kim Eng, and Deepak Chopra’s Chopra Center. With a passion for sustainability, spirituality, and wellness, he aims to impact billions of lives through digital marketing in those industries, and play a meaningful role in decriminalizing and legalizing psychedelics globally.
Leveraging The Power Of LinkedIn
Presented by Carla Taylor; Host of Bring Your Brilliance

Class Description: Right now, LinkedIn is one of the hottest platforms on the planet, and it's the place to be if you want to get in front of businesses, consumers, and decision makers. It's also where you want to go to connect with like-minded individuals - as well as those who think differently from you - to grow your personal and professional network. There is so much you can do with LinkedIn today, and Personal Brand Evangelist and LinkedIn Strategist Carla Taylor will share tips, tricks, and hacks for creating and growing on LinkedIn.

Bio: Carla Taylor is the radio show/podcast host of Bring Your Brilliance, and author of "The Career Happiness Project". She has over 25 years of experience creating learning content and helping individuals, teams, and organizations excel and grow, and a Master's Degree in Communications and Training Technology. Book a free 15-minute consultation with Carla to help you with your LinkedIn Strategy, have opportunities coming to you, and grow your personal brand and content library while giving you time back in your schedule by visiting www.bringyourbrilliance.net. And of course, be sure to connect with Carla on LinkedIn here where you can also follow her hashtag, #BringYourBrilliance for more great content and tips.
Website Analytics 101
Presented by Joost Loijens; Director of Analytics, Hive Digital  

Course Description: Any effective Digital Marketing strategy starts with the collection, reporting, and analysis of your website data. Join us for the Website Analytics 101 masterclass where we will be learning the basics of Website Analytics including installation, integration, reporting, and goal setting for your website.

Bio: Hive Digital empowers globally responsible companies, organizations, and individuals by amplifying their message through industry-leading innovation and digital marketing expertise. Hive Digital is a full service digital marketing agency with over 17 years in the internet marketing industry. We utilize empirically-proven and effective digital marketing techniques to help our clients identify and achieve greater online exposure. Jeff Staub, Hive Digital CEO and Joost Loijens, Hive Digital's Director of Analytics, will be presenting this master class on the basics of Website Analytics. You can learn more about working with Hive Digital at https://www.hivedigital.com/
Designing For A Better Future
Presented by Phnam Bagley; Industrial Designer  

Description: Learn about ways to create technologies and designs that are socially, interpersonally and environmentally impactful.

Bio: Phnam is an industrial designer with 15 years experience designing hardware in Audio, Wearables, Neurotech/Biotech, Luxury & Fashion, Packaging, Sports and Aerospace. She specializes in turning groundbreaking technologies into attainable, intuitive and beautiful products that help humans become the best versions of themselves. Phnam works with a variety of companies, from Fortune 500 to startups, covering 5 continents. Clients include Intel, Comcast, Facebook, Atari, Movida, Halo Neuroscience and more. She is currently a partner and creative director at Nonfiction, a design studio based in San Francisco that turns science-fiction into reality for a better future. Additionally, she is a professor of Industrial Design at California College of the Arts, a mentor at Founder Institute and founder of Eternal Luxe, a brand of luxury goods made in USA.
Discovering A Profitable Side Hustle
Presented by Rae Irelan; Musician and Author

Course Description: In this course you will learn how to identify a profitable side hustle (secondary income source) by examining your skills and experience, to unleash new opportunities you may not even know exist. Most people aren't aware they have gold mines that they are currently sitting on. Don't be the person looking everywhere but right below you to find the gold to add new layers of success to your financial life.

Rae's Bio: Rae Irelan is an internationally touring musician, dancer, speaker, and author. Up-and-coming impact driven-leaders and entrepreneurs hire her to quadruple their income, impact, and free time. She aligns & designs the internal structural and external branding/marketing to magnetize success. You can can learn more at: https://raeirelan.com
Paid Advertising 101
Presented by Nina Martinez; Head of Paid Advertising, Hive Digital

Description: Paid Advertising 101 is a course designed to give you a basic overview of how to optimize your paid advertising efforts. Topics covered will include Pay Models (Pay-per-click (PPC) vs. Cost-per-thousand), Networks (Search, Display, Shopping, Video, App, and Social), Formats (Text, Image (Display/Banner), Video), and Audiences (Prospecting vs. Remarketing / Retargeting). The goal of the course is to provide you with the knowledge and resources to enhance your paid advertising efforts.

Bio: Nina Martinez, head of Hive Digital's Paid Advertising department, will be leading this masterclass. Hive Digital empowers globally responsible companies, organizations, and individuals by amplifying their message through industry-leading innovation and digital marketing expertise. Hive Digital is a full-service inbound marketing agency with over 17 years in the internet marketing industry. We utilize empirically-proven and effective digital marketing techniques to help our clients identify and achieve greater online exposure.
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